Introduction


The main advantage of high natural search ranking is your site gets targeted visitors from the search engines 7 days a week without any cost to you other than your own hosting costs. It's like getting a full page add in the Yellow Pages under the category of your choice indefinitely. And that means exposure, signups & sales in large quantities.

Doing in-house search engine optimization (SEO) requires knowledge, financial resources and time commitment. If you are into it, the best source of SEO information I know of is Aaron Wall's SEO Book. Also, software tools are of great help when doing SEO. One of the best SEO software on the market is SEO Studio, which integrates tools for On-page optimization, Competition analysis, Link building, Search engine submission and Ranking reporting. It comes in four versions, the basic one being free.

On the other hand, hiring a SEO company to do optimization for you can save you a great deal of time and effort. The only drawback is that SEO services can be so high-priced that small enterprises simply cannot afford it. That's why the service offered by the 1on40 , a UK based company, sounds like a great news:

During beta-testing of their service, they offer taking your web site to NUMBER ONE position on Google and 39 other major search engines in 120 days for your 5 keywords. Once at NUMBER ONE position they will leave YOUR web site there for 7 days to prove their groundbreaking service. Then you need to start paying them (bidding), for their 'then proven' service and carry on having tested their service without risking your money.

Tuesday, February 5, 2008

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.

1. Search engine submission

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

2. Write good content for your site.

Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

5. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

6. Know your forums.

One reason why forums are created is for free website promotion for everyone. Log in, post actively, let them know about your site in every post and you attract instant visitors and backlinks right there.

7. Write an article.

Say, your website is about your travel agency. Write an article about the perks of traveling or the hottest travel spots in the world and submit it to article directories. On the concluding paragraph, mention your website in passing. This article works as an advertorial and doubles as a free website promotion approach. Also, you can use the article as your quality web site content, for press release, you can turn it into video, audio, blog content and Squidoo lens.

8. Write a press release.

Release your writing prowess and start up a press release that advertises your site! This is a free website promotion tactic that you can do anytime. Type a brief paragraph or two and email it to your friends, colleagues, internet e-zines, newspapers and other media and massive traffic and backlinks will come to you pronto!

9. Be friendly online.

Free website promotion means you need to be friendly to other people. With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.


Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

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